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AD: Angie Yoo
CW: Tristan
Sour Patch has the sweet taste that comes after the sour,
and every kid has both good and evil like Sour Patch.
OOH - IMMERSIVE BUS STOP
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When a person stands in front of a mirror, the time bar shows up. For 5 seconds (red bar), the facial expression is distorted, the devil’s horns and a tail appear, and for the other 5 seconds(blue bar), the angel’s halo and wings appear.
OOH - ELEVATOR
At first, the kid's hands approaching look as if they are trying to damage the web. However, when the elevator door opens, the kid's hands turn out to protect the spider from the rain.
In other words, it means that the sour and sweet taste change even within a short time of taking the elevator
30' TV SPOT
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