AD: Angie Yoo, Tomoei Nakasone
CW: Premikaa Pitcheshwar, Hyunji Kim
Tinder currently has a strong image as a "hookup app," so audiences can feel more negatively about it than other dating apps.
.png)
IT'S TIME TO GET OUT OF IT!
Hooked to find you
TRUE LOVE
Social
Use dirty talk to grab people’s attention and persuade them to click, only to watch wholesome Tinder couples doing actual couple things.
Experiential
Tinder hosts an experiential event in public spaces, to hear from people what they think about Tinder, why they find it unsafe, what they can do to make the app experience better, and educate them about the existing features on the app that enable them to maneuver the online dating space safely and securely. This whole experience will be video recorded in a narrative format and shared on Tinder’s social media platforms.
OOH
Engaging bystanders and passers-by with an interactive digital board game that allows one to design their own date. Each of these date paths is a real-life Tinder love story.
