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Brand: Norton
—2025 ANDY Awards Gold
—2025 New York Festivals Bronze x1, Finalists x2
—Digital Technology, Social, Activation
On January 15, 2025, a French woman named Anne, who believed she was in a relationship with Brad Pitt, was conned out of €830,000 by scammers posing as the actor and his mother. While it became a global-scale mockery, Norton Antivirus believes this issue is way more serious than it looks since AI is evolving daily. So, to raise awareness of AI's new development and its potential dangers, we decided to use this incident and partner with Brad Pitt: We'll launch a Brad Pitt filter and let the world know anyone can be Brad Pitt.




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