AD: Angie Yoo, Shawn Adams
CW: Grace Einterz, Kathryn Heinecke
We know that sometimes your 9 to 5 is monotonous. Carl in the cubicle next door’s jokes never land. Your car full of screaming kids isn’t cute. Lunch is your one saving grace of the day…why waste it at anywhere other than CAVA? CAVA is the ultimate taste-good/feel-good destination with flavors bold enough to reconfigure your crappy or boring or stressful day. Save the rest of your day from the day you’re currently having with a zesty CAVA bowl or savory wrap.
Social
We have customers share their most ridiculous work stories via Instagram. We repost the best stories and respond with “If you can relate to Sarah’s 9 to 5 spent fake laughing at her manager’s “jokes,” spice it up with our harissa hummus”. Winners are chosen each week and awarded free CAVA bowls or wraps. The final winner is voted upon by other customers and wins CAVA catering for their office.
OOH​
​Experiential
We post QR codes around town (in front of office building, metro stops, on the sidewalks). When scanned, the QR code leads to the CAVA website with a spicy hot take or office insult, for example “If the president doesn’t get up until 7, then neither should anyone else!”. Users can share their own hot takes or anonymous insults about their coworkers. Other users rate hot takes and spicy insults with the spice-o-meter.
Product
Even if you can’t make it to CAVA for lunch, we want to be able to spice up whatever you’re having. Stuck at the office for mediocre potluck? We understand. Boom! Emergency Pocket Spice. Forced to partake in cafeteria lunch with a coworker? Emergency Pocket Spice. Our cute, pinky-sized bottles of Hot Harissa Vinaigrette ensure your spice needs are always met.
Never forfeit flavor.
