For a brand like Vaseline to thrive in life-hack culture on social media, we must create content that triggers people to try their own.  ​Then, we discovered that putting Vaseline on your camera lens can create artistic/aesthetically distinctive photos. It looks unbelievable, and we believe we can trigger the TikTok community to debunk it or try their own. That’s why we’ll put all our effort behind this filtering effect and create an integrated campaign based on it.