BYOK Week

Foreign exchange students rely on watching fellow international YouTubers’ survival contents as they experience loneliness due to cultural differences, language barriers, and other challenges. Social content is an essential source of information and a means of finding connection.  ​

"The Exchange" will amplify this phenomenon while reflecting HSBC's core values. We'll operate a mobile podcast vehicle, traveling from town to town and inviting students to share their experiences and discuss the real challenges of studying abroad.