Good runners buy Nike, Great runners throw them away
Most runners replace their shoes when they wear out. Great runners wear them out.
Nike turns worn-out soles into a symbol of relentless dedication, celebrating those who run until there's nothing left to give.
Infinity Track
For runners who never know when to quit, Nike built the Infinity Track. Because some miles are meant to go on forever.
Run For Nothing Marathon
We turned 5gum into a vape-shaped form. Same look teens chase for cool. Just without the smoke.
Every Last Mile x The Met
Nike and The Met transform worn-out running shoes into museum pieces, honoring the dedication behind every mile.
Memorial Packaging
After retiring their shoes, runners can preserve them in custom packaging designed to keep the memories alive.